This beginner-level SEO course introduces learners to the fundamentals of optimizing websites to rank higher on search engines like Google. It covers essential strategies, tools, and techniques used in modern SEO to increase organic visibility and drive traffic.

Course Highlights:

1. Introduction to SEO & How Search Engines Work

   • Understanding what SEO is and why it's important

   • How search engines like Google crawl, index, and rank content

2. On-Page SEO Techniques

   • Keyword research and placement

   • Title tags, meta descriptions, headers, and content optimization

3. Off-Page SEO & Link Building

   • Backlink strategies

   • Social signals and authority building

4. Technical SEO Basics

   • Website speed, mobile-friendliness, XML sitemaps, robots.txt

   • URL structure and canonical tags

5. SEO Tools & Performance Tracking

   • Introduction to tools like Google Search Console, Google Analytics, Ubersuggest

   • How to monitor rankings and measure SEO success